Byte Foods Demonstrates How To Incorporate Fresh Vending Into Office Spaces
Striving to serve employees' increasing interest in healthy eating, companies are providing nutritious yet convenient food options by incorporating technology like fresh vending into the office
View ArticleHow Brands Like Mini Cooper And WeWork Are Elevating The Co-Working Space
Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits,...
View ArticleHow Brands From Amex To Target Are Driving Sales By Catering To Millennial...
Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and...
View ArticleHow REI’s #OptOutside Prioritizes Customer Wellness By Forgoing Black...
Chief Customer Office, Ben Steele, tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday
View ArticleHow Brands Like Under Armour Are Enabling Responsive Products
From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and...
View Article[New report] Applying Connected Technologies To Augment Fashion
The following research provides a look at several ways that companies are designing smart fabrics and connected apparel that optimize consumers’ product experiences and overall lifestyles. The paper...
View ArticleInterview: How IHG Used Consumer Insight To Engineer An Efficient,...
The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, professional, and value-conscious traveler
View Article[New report] Future of Retail 2019
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer...
View ArticleHow Brands Like Amazon Are Relieving The Stress Of Shopping With Wardrobe...
Whether designing a personal wardrobe or pairing previously purchased pieces together to form a stylish ensemble, brands are using AI-enabled technology to provide their customers with personalized...
View ArticlePSFK’s Roadmap To DTC Success: The Future of Retail 2019 Report
Our flagship Future of Retail 2019 report unpacks the DTC opportunity by examining key trends and presents strategies that all brands and retailers can implement in order to own the entire retail life...
View ArticleHow Brands Like Owlet Are Helping Consumers Monitor Their Health With Wearables
Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables
View ArticleHow Brands Like Spire Health Are Developing Wearable Workout Optimization Tools
Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities
View Article[New report] A Competitive Snapshot Of Department Store-Related Innovations
This report provides an overview of technologies being implemented by department store leaders across the customer experience journey, and explores best-in-class examples of innovations that are...
View ArticleInterview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist
In this interview, Roula CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist
View ArticleHow Brands Like Sensoria Are Making Wearables The New Personal Trainer
Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals
View ArticlePSFK Tracker Proves DTC Takes Spotlight Across Industry Verticals
Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond
View ArticleFive Reasons Why Physical Stores Are More Important Than Ever
This insight, pulled from PSFK's Future of Retail 2019 report, breaks down the value of brick-and-mortar retail for brands across categories
View ArticleWith A New York Storefront, Follain Founder Tara Foley Is Building A Clean...
The clean beauty retailer is combining upscale design and a welcoming atmosphere to build a dedicated community of customers, both online and off
View ArticleFive Robotics Companies Driving Retail’s DTC Future
PSFK explores the innovations in robotics and AI that are helping to enable the revolution in direct-to-consumer retail
View Article[New report] Boutique Fitness As Personal Lifestyle Ecosystem
This research paper examines how fitness brands are engaging their consumers’ larger lifestyle needs with innovative services and experiences, primarily through personalization, convenience and...
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