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A Visionary Cake: Augmented Reality Meets The Pastry World

Catalan patissier Christian Escribà has come up with an interesting new mix of cake and technology.

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Cake Tops Billboard Chart With Record Breaking Low Sales

According to Nielsen Soundscan, Cake's "Showroom of Compassion" sold 44,000 and now carries the honor of the lowest-selling Number One in chart history.

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Cakes Inspired By Famous Artwork [Pics]

Pastry chef whips up creations based on the museum’s permanent collection.

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Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage

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Interview: Dirty Lemon Founder On Beverage Innovation And Next-Generation...

Founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

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How A Women’s Apparel Brand Taps The Power Of Community In...

Lively CEO and founder Michelle Cordiero explains how the women's apparel company is evolving with the changing face of retail, marshaling the power of community to build a brand that is...

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How Brands Like Outdoor Voices Are Using Social Media To Engage The Modern...

Adding value with enhanced service offerings like social media integrations and apps, brands are thinking of innovative ways to engage luxury consumers at every touchpoint

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How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating...

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

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How Luxury Brands Like Fendi And Sephora Are Engaging Customers With...

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product...

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Interview: Storefront CEO On The “Phygital” Retail Experience Of...

In the second part of this interview, the retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

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How Brands Like Away Use Content And Services To Integrate Into The...

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

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How Brands Like Adidas Highlight Shared Values To Build Connections With...

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

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[New report] Defining The Modern Luxury Experience Across Brand Touchpoints

For today’s consumer, the definition of luxury is changing; it’s more about enhancing their lives than enhancing their status. Therefore, legacy brands are being outpaced by a proliferation of new...

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How Brands Like Frank & Oak Create Recurring Subscription Services To...

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

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How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty...

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

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Interview: Storefront CEO On How To Use Pop-Ups To Test New Markets &...

The retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

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How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

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How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male...

As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

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[New report] Evolving The Next-Gen Male Retail Experience

The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through...

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How Bonobos Is Enabling A True ‘Fit For Every Man’ With Extended...

The menswear retailer is distinguishing its brand in the premium apparel space by not only making more of its core merchandise available in extended sizes, but also by focusing on proper fits at every...

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